Salt Lake City · Taking new projects

Most customers Google you before they call. What do they see?

Hassoun Studio builds simple, fast websites for plumbers, auto shops, salons, restaurants, and other local businesses around Salt Lake City — so when someone searches your name, they find you, not your competitors. Built by a software engineer, not a template shop.

Start a project See the work
5–7 daysTypical time from kickoff to live site
One numberText me edits — done within a business day
CS degreeUniversity of Utah, software-engineering background
Local SLCBased in Salt Lake City, building for neighbors
Why a real site matters

Your business already has the reviews. Now own the page people land on.

01

Stop sending customers to Yelp.

Google your business right now. The top result probably isn't you — it's a Yelp page with old reviews or a directory you've never logged into. A real website ranks first, so customers see your story.

02

Built fast, kept simple.

Most sites go live in 5–7 days. No 12-meeting design process, no jargon. Just the pages your business actually needs to look professional, take calls, and book work.

03

I handle the tech.

Domain, hosting, mobile design, Google profile — all included. Need to update your hours or add a service? Text me. I'll have it changed before the end of the day.

What's included

Everything to get you found — nothing you don't need.

01

Custom website design

A clean, mobile-friendly site that reflects your business — built to turn visitors into phone calls and bookings, not to win design awards.

Included
02

Domain & hosting setup

I handle the technical side — buying your domain, connecting it, and setting up business email at your own address. You won't see a single DNS record.

Included
03

Google Business Profile tune-up

With your permission, I'll connect your new site to your Google listing, fix missing info, and make sure your business shows up the way you want when people search.

Included
04

Ongoing edits & support

New phone number? New service? Holiday hours? Send me a text. Edits within a business day, included in your monthly plan.

Monthly
Recent & in progress

From storefront sites to the software behind the business.

Featured Case study · Custom software

Dough

A production P&L and operations platform for The Dough Show, a restaurant in Dr. Phillips, Orlando.

Designed and built solo in about two weeks. Dough pulls sales and labor from the Toast POS, bank activity from Plaid, and bank-alert emails from Microsoft 365 — then turns it into a live dashboard and an accrual P&L the owner can actually trust.

~2 weeksSolo, from blank repo to production
18k+Toast orders backfilled
100k+Line items imported
Explore the live demo (opens in a new tab) The demo runs on sample data.
Open the demo →

What it does

  • Live sales & labor insights on a drag-and-drop dashboard board
  • Accrual P&L with real payout-fee reconciliation
  • Server-side rules engine that auto-categorizes bank transactions, plus split transactions
  • Plaid bank feeds with the pending → posted lifecycle, webhooks, and encrypted tokens
  • Cash-drawer reconciliation, a full audit trail, roles & permissions — multi-store ready

Built with

  • Next.js 16 (App Router)
  • React 19
  • TypeScript
  • PostgreSQL
  • Prisma
  • Auth.js
  • Railway (migrations on deploy)
  • Toast POS API
  • Plaid
  • Microsoft Graph
View live →
Live · Client

Cedar Sweets

Bilingual (EN/AR) ordering site for a Lebanese sweets business in Salt Lake. Persistent cart, allergen disclosure, RTL-flipping layout, and orders routed to email — no payment platform required.
View live →
Concept · Auto

A+ Auto Center

Pit-crew aesthetic, 15-minute service timer, transparent walk-in process, and reviews that read like the actual shop talks. Built for tire shops that move faster than the chains.
View live →
Spec · Plumbing

Stott Plumbing & Excavating

Emergency-call CTA, insurance-friendly hero card, and pull-quotes from the shop's actual 1,100+ Google reviews. Built as a pitch demo for one of Salt Lake's most-reviewed plumbers.
About

I'm Ali Hassoun — the studio.

A software engineer who builds for local businesses — one person, one bill, one phone number to call.

I started Hassoun Studio because too many great local businesses lose customers to faceless competitors who happened to invest in a website. If you're great at your trade and don't have time for the tech side — domains, hosting, design, SEO — that's where I come in.

By day I work in dealership software at Lightspeed DMS, writing SQL to diagnose and correct financial records — sales deals, repair orders, parts invoicing, AR/AP, and the general ledger — where getting it wrong costs real money. That same care goes into every site I ship.

A real engineer, not a template shop.

Computer Science degree, a software-engineering internship shipping C# and database work, and production apps like Dough built end to end.

At home with money and data.

I fix financial data for car dealerships for a living — sales, AR/AP, general ledger. Your business's numbers are in careful hands.

Used to being the one people call.

Primary technical contact for enterprise clients during mission-critical issues, and years of high-volume, HIPAA-compliant support work.

Experience

  1. Now

    Founder

    Hassoun Studio · Salt Lake City, UT
    • Websites for local service businesses — design, domain, hosting, Google profile, and ongoing edits.
    • Designed and built Dough solo: a production P&L and operations platform with Toast, Plaid, and Microsoft Graph integrations.
  2. Feb 2025 – Present

    Technical Support Specialist (Tier 2.5)

    Lightspeed DMS · South Jordan, UT
    Promoted twice in one year: Associate Analyst → Tier II → Tier 2.5
    • Write custom SQL to diagnose and correct backend discrepancies in dealership financial records — sales deals, repair orders, parts invoicing, AR/AP, and general ledger.
    • Audit Change Requests (stack traces, impact assessments) to cut developer time-to-fix on critical defects.
    • Primary technical contact for high-priority enterprise clients on mission-critical escalations.
  3. May 2022 – Aug 2023

    Software Engineer Intern

    Wavetronix · Springville, UT
    • Led the migration of an internal project from Python to C#, improving the UI and adding a database for visual analysis of data patterns and errors.
    • Refactored the backend of Crossroads, a traffic-simulation application, for maintainability and a smoother user experience.
  4. Oct 2021 – Mar 2025

    Customer Service Representative

    Sutter Health · Remote, part-time
    • High-volume after-hours medical triage and physician-to-physician coordination across multiple hospitals, with 100% HIPAA compliance.

Toolbox

Languages

  • C#
  • SQL (T-SQL / MySQL)
  • TypeScript
  • Python
  • Java
  • Ruby on Rails

Web & apps

  • React
  • Next.js
  • .NET
  • WPF
  • REST / API integrations

Data

  • SQL Server
  • PostgreSQL
  • Prisma

Workflow

  • Git
  • Jira
  • Visual Studio
  • Agile / Scrum
2018 – 2024
B.S. Computer Science University of Utah · Salt Lake City

Let's get your business on the map.

Free 15-minute call. I'll look at your Google listing, tell you what's working, and what you'd get from a real site. No pitch deck, no pressure.

alihass@hassounstudio.com (801) 809-5736
Send a note